Why set this up now
Rule 10b5-1 plans adopted while you are not in possession of material non-public information let you sell shares automatically on a pre-committed schedule, even during blackouts. For Pika employees, the right time to adopt a plan is before the company is in S-1 prep, because once the S-1 is active the quiet period and insider-trading-policy constraints tighten significantly.
Cooling-off period
The 2023 SEC amendments require a 90-day cooling-off period (120 days for officers and directors) between plan adoption and the first executed trade. A plan adopted today at Pika cannot execute trades for roughly three months. For a planned IPO lockup expiry, adopt the plan at least six months before the lockup ends.
What the plan should specify
Amount, timing, and price (or a formula for each). A typical structure: a fixed-share monthly sale starting the first trading day after lockup expiry, with a price-limit override (sell only if price is above $X). Your broker drafts the plan document; your employer's legal team reviews for compliance with the company insider-trading policy.
Frequently asked
- Is Pika stock publicly tradable?
- No. Pika is a late-stage private company. Shares can only be transferred through private sales subject to the company’s transfer restrictions; no active secondary market has been confirmed publicly.
- When should I exercise ISOs at Pika?
- The answer depends on the current 409A, your own AMT capacity, and the probability of a liquidity event in the next 12-24 months. Model AMT before any exercise larger than $50k of bargain element.
- Does QSBS apply to my Pika stock?
- Potentially, if Pika was a C-corporation at issuance with under $50M in gross assets, and you acquired the stock at original issuance (or via ISO/NSO exercise) and will hold it five years from acquisition. Request a QSBS attestation letter from the company before you need it at sale.
- Should I participate in a Pika tender offer?
- Usually yes for some portion, to reduce concentration risk. The full-stack question is: what percentage of your net worth is in Pika? What's the tender price versus 409A? What's your tax rate on the gain? Run the secondary-sale calculator before responding.